“Jean is more than a writer on our projects: she offers us ideas and approaches that help us design better websites, create results-oriented content for inbound marketing, and build and execute marketing strategies for our clients.”
Content no longer is king: it’s emperor!
- Google has changed its algorithms tremendously over the years and will continue to do so almost daily for the foreseeable future. No longer can you just slap appropriate keywords into an article, blog post, news release, or even your website’s content and see Google love you. Google now requires that you provide your readers with informative, engaging content that provides real value (what a concept) to your readers.
- But wait, there’s more: even if your site never appears on the top of a Google search results page, great content is still critical because it helps you become seen as the go-to expert in your field. It helps your prospects get to know, like and trust you. They learn more about you and — because you have great content that showcase’s your expertise — helps prompt them to become customers.
- The better the writing — the more engaging and informative — the longer your visitors will stay on your site or read your marketing piece. Meaning less bounce from your website and more prospects!
- You also need to provide new content to your prospects in the form of blog posts, news release, white papers, case studies, and more so that prospects will wan to return to your site again and again. In addition, new content to your site is a good thing in Google’s eyes and can help your site rank even higher in search results.
Take a look at the drop down menu to learn more about the different types of content we can provide you.
Since regular and consistent content is critical in marketing your products and services today, we also offer monthly content packages. These allow you to provide your prospects regularly with new content– constant content, if you will — and also help you know exactly what your content marketing budget will be for any given month.
Contact The Content Scribes today to discuss your needs and goals and how we can help you get more visitors and more conversions.